HELLO GORGEOUS CELEBRATES HOMECOMING LAUNCH IN BURLINGTON, IOWA

Guests receive an exclusive first look at the brand’s debut product drop

BURLINGTON, IOWA — November 1, 2025 — The excitement was palpable in Burlington as Hello Gorgeous Beauty Co. officially celebrated its long-awaited Homecoming Launch, marking the first major milestone for the brand co-founded by Vanessa Coppes, CEO of BELLA Media + Co., and Annabelle Hedges, model, dancer and content creator.

The launch event brought together beauty lovers, local supporters, and special guests for an unforgettable evening that celebrated confidence, self-expression, and community. Attendees were the first to experience the brand’s exclusive debut product drop, a curated collection designed to empower women of all ages to look and feel their most gorgeous, inside and out.

From the moment guests arrived, they were greeted with the brand’s signature aesthetic—playful yet polished, youthful yet timeless. The night featured sparkling refreshments courtesy of TÖST Beverages, an immersive beauty bar experience, and a heartfelt presentation by the founders.

“This launch is more than just about beauty products—it’s about what Hello Gorgeous represents,” said Vanessa Coppes, who shared the emotional story behind passing on her vision to the next generation. “To see it come to life here in Iowa, where Annabelle’s journey began, is a full-circle moment of purpose and legacy.”

For Annabelle Hedges, returning to her hometown for the brand’s debut made the night even more meaningful. “This is where my dreams started,” she shared. “To bring Hello Gorgeous home and celebrate it with the people who have supported me from day one—it’s surreal. This collection is for every girl who’s ever been told she can’t.”

The first collection was met with glowing reviews from attendees eager to join the #GorgeousClub. The brand’s message of confidence, empowerment, and authenticity resonated deeply, setting the tone for its national rollout.

With this launch, Hello Gorgeous Beauty Co. cements itself as a brand to watch—one that celebrates real women, real stories, and the undeniable power of feeling beautiful.

Follow the journey and shop the collection on Instagram @HelloGorgeousBeautyCo