Our Story

Two women taking a mirror selfie at a social event, with a 'Hello Gorgeous' and decorative hearts sign hanging above them, and a floral backdrop behind. One woman has long brown hair and wears a fur vest, yellow pants, and black heels. The other woman has curly blonde hair and wears a white dress with a pink sequined jacket.

Hello Gorgeous Beauty was born from a simple idea: beauty should be bold, fun, and unapologetically YOU.

Founded by Annabelle Hedges, a rising model with an eye for style, and Vanessa Coppes, a former Chanel-trained makeup artist, mom, and media entrepreneur, Hello Gorgeous combines fresh energy with seasoned expertise.

What started as Annabelle’s signature way of saying “Hello, gorgeous!” has grown into a beauty brand—and a community—that celebrates individuality, confidence, and creativity.

We’re here to blur the lines between glam and real life with high-performance products that fit your hustle, your nights out, and everything in between.

💋 Our Mission: To empower everyone to feel gorgeous in their own skin.
💄 Our Promise: Beauty that’s accessible, playful, and made for real life.
✨ Our Club: The Gorgeous Club—a space for connection, sneak peeks, and exclusive perks.

This is more than makeup. It’s a movement.
Welcome to Hello Gorgeous Beauty.